Here at SQR Bear we know that businesses come in all shapes and sizes, including their budgets. This is why we have developed different packages that will help a large range of businesses. Whether your business is still being run from an extra room in your home or in large office building the need to have an online presence is still imperative to being successful in this modern economy.
You may be wondering if it is actually necessary for your business to have a website and the simplest answer is yes. It has never been more important for you to have a website. Don’t take our word for it, an article from entrepreneur.com explains it very well.
“Even if you’re not planning on selling online, a well-crafted site is essential for any business.”“It’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.”
Read more about Why You Need a Website here
There are many types of websites that can be built to meet any business need. Each type has a different purpose and achieves different results. Although our packages are different from each other they do have one major important thing in common and that is that we treat each of our client’s businesses as if they were our own. Below you will find descriptions of the different type of websites that can fit any budget. If you have any questions about the packages or would like to speak with one of our project managers please contact us at any time.
The Business Card Website
This is the most basic type of website and is perfect for a new business or a home based business. The purpose of a “Business Card” website is to serve as an online business card, and just like your business card it will represent you and your business once you are no longer face to face with your client. These type of sites consist of 1-3 simple pages that will be the digital version of you and your product/service. A website like this can be created quickly which means you can start reaping the benefits sooner, we usually can build a site like this in 1-2 days.
The Portfolio Website
This type of website focuses on your portfolio. Having an impressive portfolio could be the difference between getting a client or not getting a client. Artists such as graphic designers and photographers are perfect candidates for a portfolio website. Our portfolio sites are made with the artist in mind, which is why we put a large emphasis on design. The designs should be elegant and professional while not distracting the potential client from your work. A site like this usually takes about 1 week to complete.
Professional Business Website
Professional Websites are one of the most important assets a business can own. You have worked hard to get where you are and your website should show this. A business with a poorly designed website with find it hard to convince clients that your business is a legitimate business. In this digital age a website is just as important as your physical location. You would not let customers go into your business if it were dirty, unorganized, or unprofessional in anyway because you know the risk of losing this client is high. Research and personal experience tells us that if a website looks bad we do not trust the service or product to be good. More often than not we will leave that site in less that 7 seconds and continue browsing until we find a site that we could trust. Our professional websites use modern design and layouts so that your clients will feel confident in trusting your business.
What is e-commerce?
First of all, what is e-commerce? E-commerce is buying and selling that is transacted electronically, rather than hand-to-hand. Businesses need efficient technology and strong marketing in order for e-commerce to be successful. The goal of any e-commerce site is to increase sales by making it easy for customers to shop. If your website technology, design, and/or marketing make it difficult for them to find products and checkout, they will leave your website and look for the product or service elsewhere.
Identifying Common Problems with an e-commerce site
Before we look at e-commerce solutions, we need to first figure out some of the common problems associated with e-commerce. There are many complaints from customers when it comes to purchasing items online.
- A disorganized site that is difficult and confusing to navigate.
- Lack of information on the website including failure to tell customers about special deals or prices.
- The inability to pay with the customer’s native currency or the inability for the customer to even understand the language in which the website is written.
- Frustrating and confusing shopping carts and check out procedures.
- Poor and outdated website design that makes the site feel “fake.”
How an e-commerce site will make you money
Well then, what are some e-commerce solutions? Having a professional looking website will attract customers and make them feel confident in buying from you. You want your website to be organized and easy to navigate, and if you have an informational website that is search engine friendly; shows promotional deals; encourages up selling in a friendly way (such as showing related items or showing items that customers purchased who also purchased the item you are purchasing); is accessible in most languages and accepts different types of currency; has a user friendly shopping cart and single page checkout, then you won’t need many e-commerce solutions!
Remember, when your business is e-commerce, you want to take all possible steps to make sure you and your product are presented professionally, friendly, and easily accessible. Your business gets only one chance at a first impression, make it count.